The System: The Proven 3-Step Formula Anyone Can Learn to Get More Leads, Book More Appointments, and Make More Sales by Eric Lofholm

Author:Eric Lofholm [Lofholm, Eric]
Language: eng
Format: mobi, epub
Publisher: Eric Lofholm International
Published: 2013-11-11T14:00:00+00:00

Why Sales Scripts Work

Why do scripts work? Simple: human beings respond in predictable ways. Let me give you an example. If you do what a millionaire does, you’ll get what a millionaire has. If you invest your money where millionaires currently have their money invested, what will you become? If you were with me here today, you would say, "A millionaire."

Now, I’ve asked that question to literally thousands of people, and every person—every person—gives the same answer: a millionaire.

Prediction is a form of power—Dr. Donald Moine

In your presentation, wouldn’t you like to know what you’re prospects are going to say before they say it? Well, that is the power of sales scripting.

I’m going to give you a million-dollar idea right now. It’s your first scripting technique, and it goes like this: You can borrow other people’s scripts. I didn’t make up from scratch the script I just shared with you about the millionaire. I borrowed it from someone else. You can do the same—borrow other people’s scripts.

If you’re still not sure about the power of scripting, listen to what Michael Gerber, one of the world’s leading experts on teaching business owners how to raise their level of success and the man behind the book The E-Myth, has to say about scripting. This is a direct quote from the book:

Things need to be sold and it’s usually people who have to sell them. Everyone in business has heard of the old song 80 percent of our sales are produced by 20 percent of our people. Unfortunately few seem to know what the 20 percent are doing that the eighty percent aren’t.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.